This is your opportunity to shape marketing strategies that drive business growth for our IT services and consulting firm. You will identify market opportunities, analyze customer journeys to capture high-intent leads, enhance brand visibility, optimize content distribution, and manage the company website.

Responsibilities:

1. Design campaigns to maximize lead conversion and build marketing-sourced revenue pipeline.
2. Improve campaign ROI and success metrics (#conversations, #inquiries, engagement, brand mentions etc.)
3. Engage prospects based on engagement metrics and qualify leads by validating need. (Calls/meetings, if any,
   would be scheduled during US business hours)
4. Plan, implement, manage, monitor, and upgrade the organization’s website. Create appropriate website content
   aligned with the organization’s strategy.
5. Develop sales collateral to support business development teams. (Formats such as: flyers, pitch decks etc.)
   
   Role Requirements
   Education: Bachelor’s degree in marketing, Business Administration, or a related field. MBA preferred.
   Experience: 2-4 years of experience in B2B marketing. Must have worked in IT services/consulting or a B2B
   tech product company.
   
   Technical Skills:

• Strong understanding of content marketing & digital marketing channels – social media (LinkedIn,
  YouTube), Email marketing. Sales Navigator experience would be a plus.
• Creation of marketing collateral in various formats – video/long-form/short-form
  content/flyer/brochure/emails
• Designing and executing brand campaigns based on the Ideal Customer Profile (ICP) to enable lead
  generation.
• Experience in tracking and improving customer journey metrics and campaign ROI. Proficiency in (one
  or more) Google Analytics, MS Clarity, CRM, and marketing automation tools.
• Basic WordPress knowledge.
  
  Soft Skills

• Strong communication, collaboration, and presentation abilities.
• Creativity in campaign design and execution.
• Ability to manage partnerships and work cross-functionally with internal/external teams.
• Experience tailoring campaigns to diverse customer segments in India and globally