The implementation of the web and mobile application proved successful in effectively converting quality prospects obtained from social media into borrowers.
Overview
Client is a leading loan broker in the United States, sought to enhance its sales process by effectively capturing loan prospects and converting them into borrowers. However, their existing methods were inefficient, leading to high dropout rates and a lack of effective lead tracking.
Expertise Delivered
- Expertise in web and mobile application development
- Proficiency in CRM tool development and integration
- Specialization in lead management solutions
- Skill in configuring system settings for optimal performance
- Experience in implementing cloud-based solutions for financial services
Solution
The developed web and mobile applications enabled various stakeholders to perform key functions:
- Loan Officers: View and manage leads, communicate with prospects via multiple channels, set sales goals, and originate loans using CreditCore.
- Bank Managers: Access lead management tools, communicate with prospects, view sales closures, and configure system settings such as subprime cut-off and loan preferences.
- Administrators: Add banks, assign leads, configure system settings, and manage lead expiration and follow-up processes.
The application served as a comprehensive CRM tool, facilitating seamless communication and lead processing from social media platforms to lenders.
Results Delivered
- Successful conversion of quality prospects from social media into borrowers
- Streamlined lead management process
- Improved communication between loan officers and prospects
- Enhanced loan origination efficiency
- Increased borrower conversion rates for Greentree Mortgage Services
